Your logo is not just a business symbol to identify your company and products but it will be part of your brand identity. It will have a major impact on how your customers will perceive your brand and your business will depend on it to convert people into loyal customers
Have you ever seen a big company and brand without a logo? No? That’s because there aren’t any. Since your logo is one of the most important graphic design projects your business will ever have to face, you want your logo to be outstanding. But how do you get there?
Here are 5 steps to help you create the perfect logo:
1. Understand Your Competition
Your logo will have a big impact on the first impression your business is going to make. It will give your customers information about your brand and let them know if it’s right for them. Before you begin designing your logo, you need to scope out what the competition is doing.
Check out what’s already out there, what works well with your audience, and what you should avoid doing. Be sure to clearly set yourself apart from your competition by looking at the quality of logos, what stands out, what color schemes are being used. From there, you can come up with ideas for your logo that will help your business to stand out from the crowd.
2. Pick Fonts Carefully
You want to pick a font that complements and completes your logo. The fact is the fonts and colors you use for your logo will speak about the personality of your brand. There are limitless possibilities that you can play with when designing your logo but knowing what works with your niche is important. This holds true with the fonts, shape, size, and so on of your logo.
3. Choose the Type of Logo
Do you want a logo that has your company’s name as the main feature? This is usually the best idea for most small businesses since choosing a symbol (icon) will require that you spend a lot of money to generate awareness about your brand name. Another option is to think of a combination logo that has both a symbol and your company name.
4. Keep Your Logo Simple
Every expert logo designer will tell you that the best approach is to create a simple logo. A simple logo should use one or two colors, fonts, and other elements. The viewers (potential customers) should also get the message you want to send at first glance of your logo. Too many confusing colors and fonts in your logo design might hurt you and send a mixed signal.
5. Hire a Professional Designer
A professional designer has the experience to help you create the perfect logo for your business and brand. If you find a logo designer expensive, there are many options today since it does not have to be expensive to create your perfect logo. Our design shop has hundreds of professionally done premade logo designs for you to choose from to create a logo you love.